It took us a couple of months to get an idea that we called (Come with me: a ticketing events and “get-together” app. My girlfriend (now my wife) and I had a whiteboard in the living room, in order to crack an idea worth pursuing (have you seen the series Playlist on Netflix about the birth of Spotify? We were just like Daniel Ek). I got hooked on the startup world almost a decade ago during my last years at college. This article tells the story of some of my biggest mistakes (or learning opportunities) and my most significant wins.

Product managers who work at startups have a golden opportunity to make failure a central part of their methods.Īs a seasoned product manager in Latam, I have reaped the benefits of using effective product management techniques first-hand, especially when things start going south.

In my experience, only a few startups spend enough time learning from their setbacks. However, startups in Latam still fail due to delayed product launches or issues in the product management process itself, and not just a difficult economic environment. Still, a vital but overlooked factor is the lack of regionalization-the exchange of trade, money, and knowledge within Latin America itself.” Do take the time to read the full case study Why Latin America lost at globalization-and how it can win now. Weak governance, inequality, informality, and insecurity all play a part. This excerpt from a Council on Foreign Relations article on why Latam is losing out on globalization explains: “Why hasn’t Latin America been able to thrive in a more connected world? There are lots of reasons, to be sure. However, there are also sociocultural differences in play, so it’s not just a money issue. For several reasons, some say the low investment in overall innovation (0.7% of GDP in Latam vs 2.8% in the US according to Unesco), and we can see that on the Global Innovation Index report, the Latam country with the highest rank is Chile at just #50. Building a startup takes a lot of time and effort, and despite all the sweat, tears, pain, and joy, fewer than 10% of startups will survive, according to TechCrunch.Īnd these numbers are lower in Latam (From Mexico to Argentina).

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